Brand & Market Positioning
At EX.CO, I inherited a brand that wasn't well known and built it into a recognized voice in the publisher technology space. That meant defining the company's market narrative from the ground up — clarifying what we do, who we do it for, and why it matters — and then making sure that story showed up consistently across every touchpoint.
52% inbound pipeline increase following rebrand
1,000% LinkedIn engagement increase through narrative refinement
20% year-over-year revenue growth sustained through GTM shift
19 industry awards won at EX.CO alone including Digiday & Stevie Awards
Developed full GTM frameworks for both CTV and DOOH channels
Complete lifecycle rebrand including machine learning positioning
I also conceived and produced EX.CO's first original video series — a "woman on the street" vertical video concept shot at Cannes to interview industry leaders. Paid promotion on LinkedIn drove 6,500 video views with an average view rate of 38.7%, three times LinkedIn's average of 12.6%. The format got noticed by other marketing leaders in the industry who wanted to replicate it. See a sample here.
Thought Leadership
I've authored executive thought leadership placed in top tier outlets such as AdExchanger and Digiday, covering AI's impact on digital advertising, publisher revenue resilience, and the future of the open web, among others. Topics I pitch and write are driven by where the industry conversation is going — not where it's been.
When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising
The AI traffic cliff is proving why revenue resilience matters
To Compete With Walled Gardens, The Open Web Needs More Collaboration
Strategic Media & High-Reach Communications
Communications done at this level is marketing. These results at SpotX and Innovid reflect the same instincts I've applied as a marketing leader — spotting the story, knowing the audience, and driving measurable business outcomes.
SpotX | $17M in Political Advertising Revenue
I noticed CTV political ad spend was accelerating before anyone in the trade press was covering it. We had proprietary data. I pitched it to the Wall Street Journal and landed the interview. The resulting coverage drove $17M in political advertising revenue and opened inbounds from reporters across the industry for the rest of that year.
SpotX | GroupM Partnership
Pitched and placed coverage of SpotX's global GroupM partnership under embargo, resulting in feature articles including Campaign. Total potential reach: 81M. The announcement sparked conversations with more than 15 clients including AMC Networks, Discovery, and WarnerMedia.
SpotX | Share of Voice
Drove 24% SOV in 2020 — surpassing key competitors for the first time — with nearly 300 earned media placements, 55% in tier-one outlets.
Innovid | TechCrunch
Secured a feature placement in TechCrunch for Innovid's Roku partnership and interactive ad launch — at the time, one of the company's highest-visibility press moments.
Key Outcomes & Metrics
$17M
Political Advertising Revenue Generated via PR Campaign
81M
Audience Reached via Partnership Announcement
24%
Share of Voice, Surpassing Competitors
300+
Earned Media Placements
Recognition
Awards secured for companies I've led communications for include Digiday Technology Awards, Digiday Media Awards, Digiday Video & TV Awards, Convergent TV Awards, The Webby Awards, Cynopsis Women in Media, Crain's Business, American Business Awards, IAB MIXX, Inc. Magazine Best Workplace, and others.
I've earned 17 major honors for EX.CO alone, and the list keeps growing.
Industry Leadership
2025
Cannes Lions Beet.TV
Featured Panelist:
“CTV IRL: Croisette Confessions on Revenue, Reach & ROI”
2025
Cannesversations Podcast
Guest:
with Stefanie Beach by Unplugged Collective
2025
Media Unscripted Podcast
Featured Expert:
with Annie Krukowska, “AI, Attention & The New TV Engine”
2025
NYU Integrated Marketing Summit
Guest Speaker:
“The AI Revolution in Marketing”