WHERE I COME FROM
I have an MFA in Film from Columbia University, where I concentrated in directing and screenwriting. After that, I spent years writing narrative-driven screenplays for over 150 mobile games at Gameloft.
What those two experiences taught me — before I ever ran a marketing campaign — is that a story works when it moves you. That's the standard I've carried into every brief, every campaign, and every brand narrative I've built since.
WHO I AM TODAY
Storytelling is the engine behind everything I do, whether shaping a company's market narrative, building a content strategy from scratch, or fleshing out what a brand actually does for its ideal customer.
Brand and communications aren't a support function. They're a growth function.
At SpotX, I noticed CTV political ad spend was accelerating before anyone in the press was talking about it. We had data. I pitched the story. We landed the Wall Street Journal — and that instinct drove $17M in political advertising revenue.
I manage with high standards and genuine investment in my team — leading with empathy and a real interest in their growth, not just their output.
I foster environments where market instincts are backed by data and storytelling is treated as a core business driver. That's how you make brands impossible to ignore.
WHERE I'M GOING
AI has changed how I work — I move faster, think through problems differently, and operate with a level of efficiency that wasn't possible before. I was the first person on my marketing team to go deep on it, and I'm still going.
I attended Exit Five's Marketing Leadership Retreat and Chili Piper's Chillipalooza to learn directly from other marketing leaders what's working and what isn't — because our industry is shifting faster than most people want to admit, and I refuse to be left behind.
ONE MORE THING
I believe in showing up for communities that matter. Beyond market dynamics and revenue growth, storytelling is also about human connection and advocacy.
Animal Welfare
I built the digital foundation for Abandoned Angels Cocker Spaniel Rescue, overseeing their website development and social media presence. Currently, I lead their fundraising campaigns to ensure long-term sustainability for our animal rescue operations.
Community & Culture
I founded and chaired EX.CO's first Women's ERG, bringing in programming around topics like imposter syndrome and rewiring your brain for self-trust, and launched the company's first global walkathon. I started #WomenofAdTech inside the AdTech God Slack community and mentor occasionally through She Runs It. I do these things because I believe in showing up for the communities that matter to you.