Tammy Blythe Goodman
Strategic and revenue-focused marketing executive with 20+ years in B2B tech. Proven success leading brand and communications strategies that accelerate growth, build category leadership, and unify cross-functional go-to-market efforts. From Taboola to EX.CO, I’ve helped build brands from the ground up and driven full-funnel marketing that delivers measurable results.
Work Experience
2022-Present
VP, Brand Marketing & Communications
Rebranded EX.CO from invisible to influential—igniting awareness, credibility, and pipeline across the digital publishing industry.
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Elevated brand visibility and market credibility through an integrated communications strategy spanning content, PR, thought leadership, and social—contributing to 20% YoY revenue growth.
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Led end-to-end content strategy across multiple formats, fueling a 52% YoY lift in inbound leads and equipping sales with high-converting assets.
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Grew LinkedIn engagement by nearly 1000% via a scalable social strategy and employee advocacy program; outperformed all direct competitors in follower growth.
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Secured 12 major industry award wins, including Digiday Technology/ Media/ and Video & TV Awards, which served as key sales enablement tools across the funnel.
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Developed GTM messaging and positioning frameworks for key product expansions (CTV, DOOH), now used company-wide to align sales, product, and leadership.
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Ghostwrote thought leadership and media commentary to amplify C-suite visibility and unify messaging.
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Temporarily led global event strategy during a team leave, managing Cannes Lions, Digiday, and high-impact NY-based client events.
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Founded EX.CO’s first Women’s ERG and helped launch the company’s first global walkathon, strengthening culture and cross-office connection.
EX․CO
2011-2014
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2007-2010
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